Audio: PARTYNEXTDOOR – ‘Not Nice’

partynextdoor-p3

The persona of producer and singer Jahron Brathwaite, PartyNextDoor finds the Toronto-based artist experimenting with a fractured blend of minimal hip-hop and R&B that has drawn natural comparisons to fellow Canadians Drake and the Weeknd. The first artist signed to Drake’s Warner Bros.-supported OVO Sound label, Brathwaite made his self-titled debut on the label in July 2013. A low-key release with Drake featured on one cut, it reached number 34 on Billboard’s R&B/Hip-Hop Albums chart. A sequel, PartyNextDoor Two, followed in July 2014 with a greater promotional push. It topped R&B/Hip-Hop Albums and crossed into the Billboard 200 at number 19, aided by “Recognize,” on which Drake once again provided an assist. PNDColours, a four-track EP, followed in December 2014. No stranger to featured appearances himself, Brathwaite returned Drake’s favor on Nothing Was the Same and If You’re Reading This It’s Too Late, and he also appeared on cuts by the likes of P. Reign, Big Sean, and King Louie. ~ Gregory Heaney & Andy Kellman

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